The Notic

Shapers of the culture


Earlier this month, Dreamville pulled off a recording session for the ages. The label that J. Cole conceived more than a decade ago set out to create its third compilation release, Revenge of the Dreamers III, by holing up in an Atlanta studio and inviting a who’s who of music producers, rappers, singers, songwriters and other creatives—superstars and rising acts alike. The result: a historic experience that evoked FOMO for some and an intense desire to hear the final project by many others.

While the Revenge of the Dreamers III recording sessions—now being dubbed “rap camp”—were devoid of any traditional media presence, word quickly spread about what was going on behind closed doors, resulting in intrigue as to what listeners could expect musically from all of the parties involved. There’s already a diversity in styles and aesthetics from the label’s artists (Bas, Cozz, J.I.D, EarthGang, Ari Lennox, Lute, Omen and Cole) but what would happen when you mix in of-the-moment producers like Tay Keith, or all-star lyricists like Saba?

According to Ibrahim Hamad, J Cole’s manager and president of Dreamville Records, the inspiration behind the sessions was organic. “We established what we can do and the type of artists we have and it’s cool to bring a different energy that we fuck with,” he explained during a Q&A on Instagram Live. “And this shit honestly turned into something even bigger than the album, it’s like camp. It’s just fun as fuck.”

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